Philip Kingsley Elasticizer
When Philip Kingsley, one of the worlds leading haircare brands, needed packaging for their relaunch in 2019, they turned to New Vision Packaging to produce their range of Folding Box Board cartons.
The cartons feature crashlock bases and, to add to the premium look and feel of the boxes, New Vision created cartons with webbed dust flaps to remove any cut edges from the top face of the box.
New Vision were tasked with sourcing a board that came in the ‘right shade of white’, and after presenting multiple options to Philip Kingsley, specified Stora Ensocoat board – this material is now used across the entire range of Philip Kingsley cartons, regardless of where in the world the cartons are produced.
The boxes are flooded with print to the inside, and printed in 2 colours to the outside, with a UV matt varnish and silver foil blocking. The limited edition ‘Rose & Lychee’ carton is printed with 6 colours to the outside, with a rose gold foil.
The colours were critical to the success of the packaging, so New Vision were in attendance at the first production where, with the use of cameras and video conferencing techniques, a remote customer approval with Philip Kingsley took place to ensure that they were delighted with the final result.
Across the 6 designs, delivery was to 3 locations, with all cartons packed and palletised for a safe delivery.