Packaging that makes you smile. It starts with the right supplier!

What matters to today’s shopper when they’re making purchase decisions in store? Is it a great aesthetic? Premium, effortless luxury that turns a product into an experience? How about a solid and robust feel when it’s in their hands, protecting the contents inside or ethical and sustainable credentials?

In truth, it’s a combination of all of these and more. For today’s consumers, packaging is so much more than a container to hold a product. It’s the first touchpoint; the first chance to engage and decide if a given product ticks all the boxes. It’s also the first opportunity for a brand to impress and get its name on the consumer radar.

It’s all about connecting with the senses in the blink of an eye. The human brain is a complex supercomputer containing around 100 billion neurons that can each fire to process information 100 times a second. Studies from Marketing science specialist, the Ehrenberg-Bass Institute, find that we spend an average of 13 seconds^[1] to make a purchase decision from seeing a product on-shelf to placing it in the basket for purchase. In online stores, this is even less, touted at a 10-second window of opportunity^[2].

So, what does this tell brand owners about driving retail sales success in an increasingly complex market? It says that first impressions are everything – and no business can afford to compromise on its packaging, which is first and foremost, its shop window. Packaging is a chance to impress far beyond what words alone can accomplish – and a way to deliver satisfaction to an audience with exacting standards.

At New Vision Packaging, we make it simple with our mission to provide ‘packaging that creates smiles’. Deceptively simple in concept, our approach means combining all the elements that consumers connect and engage with in a way that boosts quality and creates a product that delights on shelf.

So, what is ‘packaging that creates smiles’?

It’s all about making the everyday extraordinary, with a perfect blend of graphic stand out, tactile excellence, and quality that makes an impact.

Think about the last time a pack made you smile – chances are it was achieved by adding a touch of luxury to a more everyday product, adding unexpected value. There may have been a chic matte finish, glistening metallic foils, a beautiful finishing bow or silky-smooth tactility. This combination of intangible feelings is the goal that drives our team to deliver, project after project. Crucially, it’s this blend that pushes packaging’s role from just a necessity to a sought-after experience.

Done well, packaging tells a story. Through branding, feel, shape and appearance, it should be able to conjure emotions in the consumer in just a heartbeat. Here, neuromarketing comes into its own. Neuromarketing is the art of using marketing elements, such as packaging, to create an emotional response in consumers. When we aim to create an experience through premiumisation – that delights shoppers and raises a smile – we are doing just that.

How do we do it?

We help brands deliver an experience through design innovation that leaves a real impression. We take pride in our work and truly care about our customer, making sure our experienced team reflects this in everything we do.

Working with some of the biggest and best brands across the UK, we combine creativity and performance with every pack design. Our key areas of expertise include design advice, rigorous transit performance testing and the conceptualisation and creation of sustainable, innovative designs that seamlessly blend form and function.

At New Vision, we lay down a challenge. Could you be delivering a superior value proposition to consumers through better packaging? Plus, can it be made simple?

Put us to the test!

Ideal for meeting the needs of today’s retail world, our team believes that design excellence and quality production don’t have to come at the expense of sustainability – in fact, our cartons are always sustainably sourced, with FSC and PEFC accreditation.

Contact us today to find out how we can make your brand – and consumers – smile.

[1] https://www.marketingscience.info/power-real-world-testing/

[2] https://www.nielsen.com/us/en/insights/article/2015/make-the-most-of-your-brands-20-second-windown/